3/7/07 - Wednesday
SAN FRANCISCO--At a highly anticipated media event Tuesday at San Francisco's Moscone Center, Apple CEO Steve Jobs introduced a new Apple product he said would "revolutionize" the process of unveiling new products throughout the world.
"Get ready for the future of product introduction," said Jobs, looking resplendent in an aubergine turtleneck and faded jeans. "The iLaunch will be able to make announcements from this, or any other stage, making human participation in generating consumer awareness almost entirely unnecessary."
"If you want to condition the public to liken your product to the telephone and the internal combustion engine in importance, that's now possible with iLaunch," Jobs said. "And it's so easy, even an intern can use it."